PRODUCT DESIGNER · SEATTLE
I used to argue cases. Now I argue for users. Same discipline, better outcomes.
5 years experience
0→1
Open to work
Selected Work
01 / E-COMMERCE GAMIFICATION
Built a loyalty loop for 9K+ resellers
B2B2C
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0→1
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Mobile App
Retention lifted from 60% → 63%, launched Raena's first-ever gamification system to beauty entrepreneurs in Indonesia. I led end-to-end design with a cross-timezone team across Jakarta and Abu Dhabi.
02 / WOMEN'S HEALTH
Designed for conversations women were taught to avoid
Mobile App
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0→1
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Physical Product
A board game and companion mobile app helped women from conservative cultural backgrounds discuss reproductive health, engaging 15+ players at a public showcase. I moderated 4 of 6 interviews and owned the app’s Chat experience end-to-end.
03 / IN-PROGRESS
A third story, currently being written :)
COMING SOON
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2026
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The next deep-dive is in the works — same approach, new domain. Placeholder reserved so the system reads as complete.
Case Study is In-progress →
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